As validated by Foresee Experience Index Report (2013), Amazon is one of the most customer-friendly brands in the
world. High level of customer service is one of the most important factors that have contributed to the success of Amazon. Although most brands aim to provide good customer service, Amazon has
managed to win the complete trust and confidence of its customers. So, what makes Amazon the leader of the pack?
A customer-centric culture in Amazon is one of the main factors that have contributed to its success. Unlike many other brands, Amazon has always focused on
ensuring complete customer satisfaction. Right from providing a personalised shopping experience to ensuring a smooth transaction process, the company has ensured that all requirements of its
customers are met conveniently. A pro-active approach to customer satisfaction has also contributed to the success of the company. All these factors have made it easier for the company to gain new
customers and retain the existing ones.
Providing high customer satisfaction is essential to ensure the success of a company. Investing in customer service
can help a business reap rich rewards in future.